Rising Influencers: Who to Follow in 2025?

Rising Influencers: Who to Follow in 2025?

As Influencer marketing becomes increasingly data-driven, 2024 has shown that it’s no longer enough to focus solely on popular names. Rising Influencers with increasing impact in specific segments are now taking center stage. For brands, identifying the right individuals early and incorporating them into campaigns can be a strategic move—offering both lower costs and access to a more loyal audience.

Why Focus on Rising Influencers?

According to Hyperiser’s 2024 Annual Influencer Marketing Report, rising Influencers with high segment alignment play a critical role in campaign success. These profiles are often seen as more authentic and relatable, which leads to greater trust from their audiences. The report also provides valuable insights for 2025.

It highlights that creators working with micro and niche communities deliver more effective results when supported with proper segmentation.

How to Identify Rising Influencers?

When analyzing Influencers, the following metrics are key to identifying those on the rise:

• Engagement Rate (ER): The number of likes and comments per post relative to follower count.
• Follower Growth Rate: Accounts with a steady increase in followers over recent periods.
• Trend Adaptability: Influencers who quickly adapt to new formats such as Reels or Shorts.
• Hashtag Performance: Visibility and segment alignment achieved through the hashtags they use.

Rising Influencer Profiles by Sector in 2025

According to the report, Influencer segments gaining traction in 2025 include:

• Finance & Entrepreneurship: A new wave of “finfluencers” is emerging on TikTok and LinkedIn. Closely followed by young professionals, this group is ideal for B2B brands.
• Health & Wellness: Micro-Influencers are particularly preferred in this area, generating high engagement through sincere posts and trustworthy information.
• Technology & Gaming: Creators rising on YouTube and Twitch—though not yet mainstream—carry significant potential in these fields.

How Can Brands Reach These Influencers?

Hyperiser’s “Rising Stars” feature analyzes these profiles and offers the following advantages for brands:

• Detects accounts with recent follower growth.
• Lists Influencers with high engagement but minimal sponsored content history.
• Provides recommendations based on sector filters and target audience compatibility.

This allows brands to collaborate with the right creators at an early stage—when competition is lower and impact potential is high.

Partnering with emerging talent in Influencer marketing can lead to long-term loyalty and stronger conversions. Rising Influencers offer brands valuable opportunities in terms of both cost and Influence. Leveraging platforms like Hyperiser, which deliver advanced Influencer analytics, enables marketers to spot this potential early—helping to position your marketing strategy ahead of the curve.

Who you follow in 2024 may shape not only your brand visibility but also your budget efficiency in the years to come.