A Guide to Preparing an Influencer Brief for Brands + Sample Template

Clear Brief, Clear Success

The results of an influencer collaboration largely depend on how clear and comprehensive the prepared brief is. A brief where the brand clearly states what it wants and the influencer fully understands the expectations ensures a smooth campaign process. However, many brands still prepare superficial or incomplete brief documents, missing the opportunity to maximize their potential.

What is an Influencer Brief?

An influencer brief is a strategic guide document in which the brand clearly outlines its expectations from the influencer and the project details within the scope of the campaign. This document both sets the boundaries of the collaboration and guides creativity within a defined framework.

Key Elements of an Effective Brief

1. Brand Introduction
Before starting the campaign, clearly explain who your brand is, its values, and its position in the industry. Especially new-generation content creators look for a story they can relate to.

2. Campaign Objective
What is expected from the campaign? Sales, awareness, app downloads? If there is no clear goal, content production will also be vague. Hyperiser users can define these goals on a campaign basis within the system and track them with data-driven insights.

3. Target Audience Definition
Define the audience that the content should reach, including age, gender, location, and interests. This information helps the influencer shape their content style accordingly.

4. Content Format and Platform Information
Is it an Instagram post? A YouTube video? A Reel or a live broadcast? Clearly state which platform and what format of content are expected.

5. Delivery Timeline
Specify when the content will be planned, delivered, and published. An example table to include in the brief:

6. Points to Consider
This section explains forbidden words, brand language, visual guidelines, copyright details, hashtag usage, and location tagging. Any visuals or expressions that conflict with brand values can be prevented in advance through this section.

7. Performance Tracking and Reporting
After the content is published, engagement data, reach, click-through rates, and conversion performance can be tracked with Hyperiser. Details about this tracking mechanism should also be shared within the brief.

Sample Brief Template

[Brand Name] Influencer Collaboration Brief

• Campaign Name: Are You Ready for Summer Vacation?
• Objective: Promotion of our new product collection
• Target Audience: Urban women aged 18–30
• Platform: Instagram Reels + Story
• Posting Date: August 10–12, 2025
• Hashtags: #ReadyForSummer #BrandName
• Notes: Use blue tones. Indicate ad label. Product packaging must be visible.

A Clear Brief, Strong Content

To succeed in influencer campaigns, brands must prepare briefs that support creative freedom while clearly defining boundaries.
An effective brief not only facilitates collaboration but also guarantees that the produced content accurately represents your brand.