he year 2024 has brought several major shifts in influencer marketing. According to Hyperiser’s 2024 Annual Influencer Marketing Report, brands that integrated trend analysis into their strategies achieved significantly higher engagement and reach compared to those using traditional methods.
Influencer marketing, now a crucial part of digital marketing strategies, is becoming increasingly professional and complex. It’s no longer enough to collaborate with high-follower accounts alone; reaching the right audience with the right tone and at the right time is key. The success of all these steps relies heavily on data-driven decision-making processes. Why Data-Driven […]
