As of 2025, it’s not just about “shooting a video”; it’s about storytelling, connecting with short and natural content, and strategically using original formats.
Born between 1997 and 2012, Gen Z represents one of the most influential demographics shaping the digital landscape today. For brands, this generation is not just a target audience—they’re also key decision-makers in influencer marketing. So, what criteria does Gen Z prioritize in choosing influencers in 2024? The Hyperiser 2024 Yearly Report provides clear answers: […]
Social media platforms are constantly evolving, and at the heart of this evolution lie algorithms. These invisible mechanisms determine when, to whom, and how content is shown—directly affecting brand visibility, reach, and engagement.
If you want to deliver your brand message to real people within strong communities, micro-influencers are the trusted communication bridge of this era.
