One of the most interesting discussions at Cannes Lions 2026 wasn’t about AI or media efficiency. It centred on a more fundamental question: How should organisations work with creators?
Social media platforms are constantly evolving, and at the heart of this evolution lie algorithms. These invisible mechanisms determine when, to whom, and how content is shown—directly affecting brand visibility, reach, and engagement.
Influencer marketing isn’t constant year-round. As brands slow down in summer, budgets shift toward post-summer visibility—making September a key turning point.
The First and Most Critical Step to Success in Influencer Marketing: Choosing the Right Influencer The first and most crucial step to success in influencer marketing is choosing the right person for your brand. However, the “right influencer” is not solely defined by a large follower count, but rather by brand alignment, audience compatibility, and […]
Rising Influencers: Who to Follow in 2025? As Influencer marketing becomes increasingly data-driven, 2024 has shown that it’s no longer enough to focus solely on popular names. Rising Influencers with increasing impact in specific segments are now taking center stage. For brands, identifying the right individuals early and incorporating them into campaigns can be a […]
The results of an influencer collaboration largely depend on how clear and comprehensive the prepared brief is.
