One of the most critical decisions when creating an influencer marketing strategy is deciding whether to work with influencers who appeal to smaller and niche audiences or those with a larger follower base. Both groups have their advantages and disadvantages. However, a data-driven performance measurement process is essential to understand which type of collaboration will […]
For influencer marketing to be effective, campaigns must reach the right audience. At this point, hashtag analyze becomes more than just a social media accessory—it transforms into a strategic data tool. Especially in B2B marketing, hashtag usage data is invaluable for understanding audience behavior and creating content aligned with their interests. One of the key […]
