For brands, being visible in the digital space is just as important as how they are perceived. While influencer marketing is often measured by reach and engagement metrics, the ultimate impact of campaigns lies in the emotions and perceptions formed in consumers’ minds. This is where Sentiment Analysis steps in. Hyperiser’s 2024 data shows that […]
Influencer marketing is no longer about simply asking, “How many people did we reach?” Today, brands are looking for a clearer answer: “What did this campaign actually deliver?” This is where ROI—Return on Investment—comes into play.
