Influencer marketing is becoming increasingly data-driven. It’s no longer just about visibility, but the quality of that visibility; not just about reach, but the value that reach brings to the brand.
Digital advertising agencies often play the most critical role in a brand’s social media strategy: delivering the right content through the right influencer to the right audience. However, with growing content volume, thousands of influencer options, and challenges in measurement, this process has become more complex than ever. At this point, the key differentiator for […]
