For brands, being visible in the digital space is just as important as how they are perceived. While influencer marketing is often measured by reach and engagement metrics, the ultimate impact of campaigns lies in the emotions and perceptions formed in consumers’ minds. This is where Sentiment Analysis steps in. Hyperiser’s 2024 data shows that […]
Influencer marketing is becoming increasingly data-driven. It’s no longer just about visibility, but the quality of that visibility; not just about reach, but the value that reach brings to the brand.
