This article uses Q3 2025 data to uncover industry influencer strategies, visibility tactics, content intensity, and key players through Hyperiser insights.
Influencer marketing isn’t constant year-round. As brands slow down in summer, budgets shift toward post-summer visibility—making September a key turning point.
As of 2025, it’s not just about “shooting a video”; it’s about storytelling, connecting with short and natural content, and strategically using original formats.
Digital advertising is evolving. While influencer marketing plays a key role in how brands reach their audiences, concepts like data-driven decision-making, automation, and measurable impact are moving to the center of this transformation.
Today, many brands prefer to work with micro-influencers—creators with smaller audiences but higher engagement.
Born between 1997 and 2012, Gen Z represents one of the most influential demographics shaping the digital landscape today. For brands, this generation is not just a target audience—they’re also key decision-makers in influencer marketing. So, what criteria does Gen Z prioritize in choosing influencers in 2024? The Hyperiser 2024 Yearly Report provides clear answers: […]
“Numbers don’t tell everything — but if interpreted correctly, they reveal everything.” Choosing the right influencer in influencer marketing is not just a collaboration decision — it’s a strategic move that determines the fate of the entire campaign. However, when brands work with multiple influencers who reach similar audiences, it often becomes difficult to achieve […]
Influencer marketing can generate strong brand perception, high engagement, and conversions—when you start with the right partner.
Hyperiser meets all these needs through a single platform, saving time and boosting performance for agencies.
Influencer marketing can be an ambiguous and difficult investment to measure if not planned properly.
