This article uses Q3 2025 data to uncover industry influencer strategies, visibility tactics, content intensity, and key players through Hyperiser insights.
Influencer marketing isn’t constant year-round. As brands slow down in summer, budgets shift toward post-summer visibility—making September a key turning point.
Influencer marketing is becoming increasingly data-driven. It’s no longer just about visibility, but the quality of that visibility; not just about reach, but the value that reach brings to the brand.
Rising Influencers: Who to Follow in 2025? As Influencer marketing becomes increasingly data-driven, 2024 has shown that it’s no longer enough to focus solely on popular names. Rising Influencers with increasing impact in specific segments are now taking center stage. For brands, identifying the right individuals early and incorporating them into campaigns can be a […]