Influencer campaigns have become indispensable in the marketing world in recent years. Yet many brands and agencies still ask the same question:
Digital advertising is evolving. While influencer marketing plays a key role in how brands reach their audiences, concepts like data-driven decision-making, automation, and measurable impact are moving to the center of this transformation.
Today, many brands prefer to work with micro-influencers—creators with smaller audiences but higher engagement.
Born between 1997 and 2012, Gen Z represents one of the most influential demographics shaping the digital landscape today. For brands, this generation is not just a target audience—they’re also key decision-makers in influencer marketing. So, what criteria does Gen Z prioritize in choosing influencers in 2024? The Hyperiser 2024 Yearly Report provides clear answers: […]
Influencer marketing is no longer about simply asking, “How many people did we reach?” Today, brands are looking for a clearer answer: “What did this campaign actually deliver?” This is where ROI—Return on Investment—comes into play.
In influencer campaigns, it’s not just about measuring sales figures. Metrics like visibility, brand awareness, social media engagement, and audience reach all affect ROI.
In today’s digital world, consumer comments about a brand do more than just generate visibility — they shape public perception. That’s why understanding a brand’s emotional reflection in the digital space has become an essential part of any effective marketing strategy. Sentiment analysis directly addresses this need with a data-driven approach. What is Sentiment Analysis? […]
