Influencer marketing can be an ambiguous and difficult investment to measure if not planned properly.
One of the most critical decisions when creating an influencer marketing strategy is deciding whether to work with influencers who appeal to smaller and niche audiences or those with a larger follower base. Both groups have their advantages and disadvantages. However, a data-driven performance measurement process is essential to understand which type of collaboration will […]
Rising Influencers: Who to Follow in 2025? As Influencer marketing becomes increasingly data-driven, 2024 has shown that it’s no longer enough to focus solely on popular names. Rising Influencers with increasing impact in specific segments are now taking center stage. For brands, identifying the right individuals early and incorporating them into campaigns can be a […]
