For brands, being visible in the digital space is just as important as how they are perceived. While influencer marketing is often measured by reach and engagement metrics, the ultimate impact of campaigns lies in the emotions and perceptions formed in consumers’ minds. This is where Sentiment Analysis steps in. Hyperiser’s 2024 data shows that […]
In today’s digital world, consumer comments about a brand do more than just generate visibility — they shape public perception. That’s why understanding a brand’s emotional reflection in the digital space has become an essential part of any effective marketing strategy. Sentiment analysis directly addresses this need with a data-driven approach. What is Sentiment Analysis? […]
