{"id":260,"date":"2026-03-24T18:00:07","date_gmt":"2026-03-24T15:00:07","guid":{"rendered":"https:\/\/blog.hyperiser.com\/tr\/?p=260"},"modified":"2026-03-24T18:00:08","modified_gmt":"2026-03-24T15:00:08","slug":"en-yuksek-etkilesim-nerede-platform-bazli-influencer-analizi","status":"publish","type":"post","link":"https:\/\/blog.hyperiser.com\/tr\/influencerlar\/en-yuksek-etkilesim-nerede-platform-bazli-influencer-analizi\/","title":{"rendered":"En Y\u00fcksek Etkile\u015fim Nerede? Platform Bazl\u0131 Influencer Analizi"},"content":{"rendered":"\n

Sosyal medya platformlar\u0131nda y\u00fcksek etkile\u015fim, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn anahtar\u0131. Hyperiser 2025 Y\u0131ll\u0131k Raporu\u2019nda Instagram, TikTok ve YouTube i\u00e7in platform bazl\u0131 en y\u00fcksek etkile\u015fim alan i\u015f birliklerini ve en y\u00fcksek etkile\u015fim alan influencer\u2019lar\u0131 sizler i\u00e7in analiz ettik!<\/p>\n\n\n\n

En Y\u00fcksek Etkile\u015fim Alan \u0130\u015f birlikleri Hangi Sekt\u00f6rler Oldu?<\/strong><\/strong><\/h2>\n\n\n\n

Instagram\u2019da en y\u00fcksek etkile\u015fim alan ilk 100 i\u00e7erikte FMCG, Tekstil\/Ayakkab\u0131 ve Dayan\u0131kl\u0131 T\u00fcketim sekt\u00f6rlerinin yo\u011funlukta oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Format taraf\u0131nda Post ve Reels \u00f6ne \u00e7\u0131karken, i\u00e7erik t\u00fcr\u00fcnde ise mizah odakl\u0131 i\u015f birlikleri dikkat \u00e7ekiyor.  Rapora g\u00f6re;<\/p>\n\n\n\n

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\u201cEtkile\u015fimin niteli\u011fi incelendi\u011finde, say\u0131larla \u00f6l\u00e7\u00fclen hacim ile etkile\u015fimin ta\u015f\u0131d\u0131\u011f\u0131 anlam aras\u0131nda net bir ayr\u0131\u015fma g\u00f6r\u00fcl\u00fcyor. Celebrity i\u015f birlikleri y\u00fcksek be\u011feni ve yorum say\u0131lar\u0131yla dikkat \u00e7ekse de bu yo\u011fun ilgi \u00e7o\u011fu zaman i\u00e7eri\u011fin ya da markan\u0131n \u00f6tesinde, do\u011frudan \u00fcnl\u00fcn\u00fcn kendisinde toplan\u0131yor.\u201d<\/p>\n<\/blockquote>\n\n\n\n

TikTok\u2019ta ise G\u0131da\/\u0130\u00e7ecek ile FMCG markalar\u0131 \u00f6ne \u00e7\u0131k\u0131yor. Etkile\u015fim t\u00fcrleri incelendi\u011finde, G\u0131da\/\u0130\u00e7ecek kategorisinde tarif videolar\u0131, FMCG\u2019de ise ki\u015fisel bak\u0131m, makyaj rutinleri ve \u00fcr\u00fcn denemeleri en y\u00fcksek kaydedilme oran\u0131na sahip i\u015f birliklerini olu\u015fturuyor.<\/p>\n\n\n\n

YouTube\u2019da Finans sekt\u00f6r\u00fc lider konumda. G\u0131da\/\u0130\u00e7ecek ve Dayan\u0131kl\u0131 T\u00fcketim ise onu takip ediyor. YouTube, h\u0131zl\u0131 t\u00fcketilen i\u00e7eriklerden ziyade bilgi aray\u0131\u015f\u0131 ve de\u011ferlendirme gerektiren kategoriler i\u00e7in g\u00fc\u00e7l\u00fc bir mecra olarak \u00f6ne \u00e7\u0131k\u0131yor. Rapordan \u00f6ne \u00e7\u0131kan i\u00e7g\u00f6r\u00fc ise \u015fu \u015fekilde;<\/p>\n\n\n\n

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\u201cYouTube\u2019da en \u00e7ok yorum alan i\u015f birlikleri, sekt\u00f6r ya da markadan ba\u011f\u0131ms\u0131z olarak g\u00fcndem ve sohbet odakl\u0131 kanallarda yo\u011funla\u015f\u0131yor. Marka entegrasyonlar\u0131 daha \u00e7ok sponsorluk ve i\u00e7erik i\u00e7ine \u00fcr\u00fcn yerle\u015ftirme \u015feklinde ger\u00e7ekle\u015fiyor. Bu modelde kullan\u0131c\u0131lar markadan \u00e7ok i\u00e7eri\u011fe odakland\u0131\u011f\u0131 i\u00e7in, yorumlar da i\u00e7erik ve kanala yo\u011funla\u015f\u0131yor.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Her bir platform i\u00e7in en y\u00fcksek etkile\u015fim alan i\u015f birliklerini derledik. Peki, 2025\u2019te en y\u00fcksek etkile\u015fim alan influencer\u2019lar hangileri oldu? Yak\u0131ndan g\u00f6z atal\u0131m!<\/p>\n\n\n\n

En Y\u00fcksek Etkile\u015fim Alan Influencer\u2019lar!<\/h2>\n\n\n\n

Instagram<\/em><\/strong><\/h3>\n\n\n\n
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TikTok<\/em><\/strong><\/h3>\n\n\n\n
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YouTube<\/em><\/strong><\/p>\n\n\n\n

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2026 stratejinizi \u015fekillendirirken yaln\u0131zca eri\u015fime de\u011fil, etkile\u015fimin niteli\u011fine odaklanmak kampanyalar\u0131n\u0131zda avantaj sa\u011flayabilir. Markan\u0131z i\u00e7in do\u011fru platformu ve do\u011fru influencer segmentini belirlemek<\/a> i\u00e7in veriye dayal\u0131 i\u00e7g\u00f6r\u00fclerle hareket etme zaman\u0131. Tan\u0131\u015fmak i\u00e7in hemen bir demo <\/a>talebinde bulunun!<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram, TikTok ve YouTube\u2019da 2025\u2019in en y\u00fcksek etkile\u015fim alan influencer\u2019lar\u0131n\u0131 ve i\u015f birliklerini Hyperiser verileriyle ke\u015ffedin.<\/p>\n","protected":false},"author":4,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[20,15,8],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencerlar","category-sosyal-medya","tag-hyperiser","tag-influencer-analiz-araci","tag-influencer-analizi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":4,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/260\/revisions\/280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/media\/281"}],"wp:attachment":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}