{"id":330,"date":"2026-10-30T18:26:02","date_gmt":"2026-10-30T15:26:02","guid":{"rendered":"https:\/\/blog.hyperiser.com\/tr\/?p=330"},"modified":"2026-10-30T18:26:47","modified_gmt":"2026-10-30T15:26:47","slug":"influencer-marketing-kampanya-raporu-nasil-hazirlanir","status":"publish","type":"post","link":"https:\/\/blog.hyperiser.com\/tr\/pazarlama\/influencer-marketing-kampanya-raporu-nasil-hazirlanir\/","title":{"rendered":"Influencer Marketing Kampanya Raporu Nas\u0131l Haz\u0131rlan\u0131r?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kampanya tamamland\u0131, i\u00e7erikler yay\u0131mland\u0131, sonu\u00e7lar topland\u0131. Hedeflere ne \u00f6l\u00e7\u00fcde ula\u015f\u0131ld\u0131? Hangi influencer ve i\u00e7erikler \u00f6ne \u00e7\u0131kt\u0131? B\u00fct\u00e7e ne kadar verimli kullan\u0131ld\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir influencer marketing kampanya raporu bu sorulara cevap verir ve bir sonraki kampanya i\u00e7in somut \u00f6neriler sunar. Peki b\u00f6yle bir rapor haz\u0131rlan\u0131rken nelere dikkat edilmeli?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Kampanyay\u0131 ve Hedefi Tan\u0131mlay\u0131n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporun ilk sayfas\u0131nda kampanyan\u0131n temel \u00e7er\u00e7evesi yer al\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya d\u00f6nemi<\/li>\n\n\n\n<li>Kampanyan\u0131n amac\u0131<\/li>\n\n\n\n<li>Kullan\u0131lan platformlar<\/li>\n\n\n\n<li>Influencer say\u0131s\u0131<\/li>\n\n\n\n<li>Planlanan ve yay\u0131mlanan i\u00e7erikler<\/li>\n\n\n\n<li>\u0130\u00e7erik formatlar\u0131<\/li>\n\n\n\n<li>Temel KPI\u2019lar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00f6l\u00fcm brief\u2019in tekrar\u0131 de\u011fil, sonu\u00e7lar\u0131n hangi hedeflere g\u00f6re de\u011ferlendirildi\u011fini g\u00f6steren k\u0131sa bir \u00f6zettir. Bilinirlik, trafik ve sat\u0131\u015f kampanyalar\u0131n\u0131n <a href=\"https:\/\/blog.hyperiser.com\/tr\/reklam\/influencer-kampanyalarinda-basariyi-tanimlamak-hangi-metrikler-gercekten-onemli\/\">ba\u015far\u0131 \u00f6l\u00e7\u00fctleri<\/a> birbirinden farkl\u0131d\u0131r. Bu nedenle de\u011ferlendirme, \u201cNe elde ettik?\u201d sorusundan \u00f6nce \u201cNeyi hedefledik?\u201d sorusuyla ba\u015flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Y\u00f6netici \u00d6zetiyle B\u00fcy\u00fck Resmi G\u00f6sterin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00f6l\u00fcmde hedeflenen ve ger\u00e7ekle\u015fen temel KPI&#8217;lar yan yana yer al\u0131r. Toplam eri\u015fim, g\u00f6sterim, izlenme, etkile\u015fim veya t\u0131klama verileri aras\u0131ndan kampanyan\u0131n amac\u0131yla do\u011frudan ili\u015fkili olanlar \u00f6ne \u00e7\u0131kar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kar\u015f\u0131la\u015ft\u0131rma, kampanyan\u0131n hedeflerine ne \u00f6l\u00e7\u00fcde ula\u015ft\u0131\u011f\u0131n\u0131 tek bak\u0131\u015fta g\u00f6sterir. En g\u00fc\u00e7l\u00fc sonu\u00e7lar, hedefin gerisinde kalan g\u00f6stergeler ve performans\u0131 a\u00e7\u0131klayan temel bulgular da y\u00f6netici \u00f6zetinde yer al\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Influencer Baz\u0131nda Performansa \u0130nin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toplam sonu\u00e7lar\u0131n ard\u0131ndan her influencer\u2019\u0131n kampanyaya katk\u0131s\u0131 ayr\u0131 ayr\u0131 ele al\u0131n\u0131r. Planlanan ve yay\u0131mlanan i\u00e7erik say\u0131s\u0131, yay\u0131n tarihleri, i\u00e7erik ba\u011flant\u0131lar\u0131 ve kampanya hedefiyle ili\u015fkili performans metrikleri bu b\u00f6l\u00fcmde yer al\u0131r. Eri\u015fim, g\u00f6sterim, izlenme, etkile\u015fim ve t\u0131klama gibi g\u00f6stergeler ise platformlar\u0131n sundu\u011fu verilere g\u00f6re raporlan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analizden \u00f6nce veri setinin do\u011frulu\u011fu kontrol edilir. Eksik metrikler, hatal\u0131 i\u00e7erik ba\u011flant\u0131lar\u0131 ve m\u00fckerrer kay\u0131tlar ay\u0131klan\u0131r; farkl\u0131 platformlardan al\u0131nan veriler ayn\u0131 tan\u0131mlar ve raporlama d\u00f6nemleri \u00fczerinden kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organik performans ile reklam deste\u011fi sonucunda elde edilen performans\u0131n ayr\u0131\u015ft\u0131r\u0131lmas\u0131 da \u00f6nemlidir. Reklam deste\u011fi alan bir i\u00e7erikle yaln\u0131zca organik da\u011f\u0131t\u0131m \u00fczerinden sonu\u00e7 \u00fcreten bir i\u00e7eri\u011fi ayn\u0131 ko\u015fullarda de\u011ferlendirmek yan\u0131lt\u0131c\u0131 bir kar\u015f\u0131la\u015ft\u0131rma yarat\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u00f6l\u00fcm\u00fcn amac\u0131 bir \u201cen iyi influencer\u201d s\u0131ralamas\u0131 olu\u015fturmak de\u011fildir. Bir influencer eri\u015fim hedefinin \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fc kar\u015f\u0131larken bir ba\u015fkas\u0131 daha d\u00fc\u015f\u00fck eri\u015fimle daha fazla t\u0131klama veya etkile\u015fim yaratabilir. Performans, her influencer\u2019\u0131n kampanyada \u00fcstlendi\u011fi rol ve hedeflenen sonu\u00e7la birlikte de\u011ferlendirilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u0130\u00e7erik Baz\u0131nda Performans\u0131 G\u00f6sterin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik seviyesindeki de\u011ferlendirme, influencer toplamlar\u0131nda g\u00f6r\u00fcnmeyen farklar\u0131 ortaya \u00e7\u0131kar\u0131r. Hangi Reels, Story, TikTok veya YouTube i\u00e7eri\u011fi nas\u0131l performans g\u00f6sterdi? En g\u00fc\u00e7l\u00fc ve en zay\u0131f sonu\u00e7lar hangi i\u00e7eriklerden geldi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ard\u0131ndan rakamlar\u0131n arkas\u0131ndaki ortak \u00f6zellikler incelenir. \u00dcr\u00fcn kullan\u0131m\u0131n\u0131 g\u00f6steren i\u00e7erikler daha m\u0131 iyi performans g\u00f6sterdi? Belirli bir anlat\u0131m veya a\u00e7\u0131l\u0131\u015f bi\u00e7imi \u00f6ne \u00e7\u0131kt\u0131 m\u0131? CTA kullan\u0131lan Story\u2019ler daha fazla t\u0131klama getirdi mi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kar\u015f\u0131la\u015ft\u0131rmaya i\u00e7erik format\u0131, yay\u0131n zaman\u0131 ve varsa reklam deste\u011fi de dahil edilir. Tek bir i\u00e7eri\u011fin y\u00fcksek performans\u0131 kesin bir sonuca yetmez; as\u0131l anlaml\u0131 bulgular, benzer i\u00e7eriklerde tekrar eden \u00f6r\u00fcnt\u00fclerden \u00e7\u0131kar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Sonu\u00e7lar\u0131 Do\u011fru K\u0131yasla Okuyun<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir rakam\u0131n iyi veya k\u00f6t\u00fc oldu\u011fu, hangi referansla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. Y\u00fczde 2&#8217;lik etkile\u015fim oran\u0131, platform, i\u00e7erik format\u0131 ve hesap b\u00fcy\u00fckl\u00fc\u011f\u00fc bilinmeden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde anlams\u0131z kal\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle kampanya sonu\u00e7lar\u0131n\u0131 \u00fc\u00e7 farkl\u0131 d\u00fczeyde ele almak faydal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markan\u0131n ge\u00e7mi\u015f performans\u0131:<\/strong> Ayn\u0131 platformda ve benzer hedeflerle y\u00fcr\u00fct\u00fclen \u00f6nceki kampanyalar\u0131n sonu\u00e7lar\u0131<\/li>\n\n\n\n<li><strong>Influencer\u2019\u0131n kendi performans\u0131:<\/strong> Markal\u0131 i\u00e7eri\u011fin, influencer\u2019\u0131n benzer organik i\u00e7eriklerine k\u0131yasla g\u00f6sterdi\u011fi performans<\/li>\n\n\n\n<li><strong>Sekt\u00f6r ve rakipler:<\/strong> Ayn\u0131 kategorideki markalar\u0131n ve rakiplerin eri\u015filebilir markal\u0131 i\u00e7erik verileri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kar\u015f\u0131la\u015ft\u0131rman\u0131n sa\u011fl\u0131kl\u0131 olmas\u0131 i\u00e7in metriklerin ayn\u0131 y\u00f6ntemle hesaplanmas\u0131 da \u00f6nem ta\u015f\u0131r. \u00d6rne\u011fin takip\u00e7i bazl\u0131 etkile\u015fim oran\u0131yla eri\u015fim bazl\u0131 etkile\u015fim oran\u0131 do\u011frudan kar\u015f\u0131la\u015ft\u0131r\u0131lamaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk iki kar\u015f\u0131la\u015ft\u0131rma markan\u0131n kendi kampanya verileri \u00fczerinden yap\u0131labilir. Sekt\u00f6r ve rakip boyutu ise daha geni\u015f bir veri setine ihtiya\u00e7 duyar. Hyperiser\u2019\u0131n sekt\u00f6r ve rekabet analizleri, kampanya sonu\u00e7lar\u0131n\u0131 ayn\u0131 kategorideki markal\u0131 i\u00e7eriklerin performans\u0131 ve rakiplerin influencer i\u015f birlikleriyle birlikte okumaya imk\u00e2n veriyor. B\u00f6ylece rapor, kampanyan\u0131n pazardaki benzer \u00e7al\u0131\u015fmalar aras\u0131nda nerede durdu\u011funu da g\u00f6sterir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Kitle Tepkisini Ekleyin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yorumlar\u0131n olumlu, olumsuz ve n\u00f6tr da\u011f\u0131l\u0131m\u0131n\u0131n yan\u0131nda hangi konular\u0131n konu\u015fuldu\u011fu, \u00fcr\u00fcnle ilgili hangi sorular\u0131n tekrarland\u0131\u011f\u0131 ve tepkilerin influencer\u2019a m\u0131, i\u00e7eri\u011fe mi yoksa markaya m\u0131 y\u00f6neldi\u011fi incelenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin y\u00fcksek say\u0131da olumlu yorum almakla kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn \u00f6zelliklerini sormas\u0131 veya kullan\u0131m deneyimlerini payla\u015fmas\u0131 farkl\u0131 bulgulard\u0131r. Bu de\u011ferlendirme, \u00f6zellikle kampanyan\u0131n marka alg\u0131s\u0131na nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 anlamak a\u00e7\u0131s\u0131ndan nicel performans verisini tamamlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyperiser\u2019\u0131n Sentiment Analysis \u00f6zelli\u011fi, yorumlar\u0131n <a href=\"https:\/\/blog.hyperiser.com\/tr\/pazarlama\/duygu-analiziyle-marka-algisini-yonetmek-hyperiser-verileriyle\/\">duygu da\u011f\u0131l\u0131m\u0131n\u0131<\/a>, \u00f6ne \u00e7\u0131kan kelimeleri ve konu\u015fulan konular\u0131 birlikte g\u00f6sterir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. B\u00fct\u00e7e ve Performans\u0131 Birlikte De\u011ferlendirin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7e bilgisi mevcutsa influencer ve i\u00e7erik performans\u0131 maliyetle birlikte okunur. Kampanyan\u0131n amac\u0131na g\u00f6re bin g\u00f6sterim ba\u015f\u0131na maliyet (CPM), eri\u015fim ba\u015f\u0131na maliyet, izlenme ba\u015f\u0131na maliyet, etkile\u015fim ba\u015f\u0131na maliyet veya t\u0131klama ba\u015f\u0131na maliyet gibi g\u00f6stergeler kullan\u0131labilir. Bu g\u00f6stergeler kampanyan\u0131n maliyet verimlili\u011fini g\u00f6sterir. <a href=\"https:\/\/blog.hyperiser.com\/tr\/pazarlama\/influencer-pazarlamasinda-roi-basariyi-olcmenin-yeni-yolu\/\">Yat\u0131r\u0131m getirisi<\/a> ise kampanyaya atfedilebilen finansal sonucun toplam maliyetle kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131n\u0131 gerektirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu hesaplamalarda hangi maliyetlerin kapsama al\u0131nd\u0131\u011f\u0131 a\u00e7\u0131k\u00e7a belirtilir. Yaln\u0131zca influencer \u00fccretleriyle hesaplanan birim maliyet, prod\u00fcksiyon ve reklam deste\u011finin de d\u00e2hil edildi\u011fi toplam kampanya maliyetinden farkl\u0131 sonu\u00e7 verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fazla eri\u015fimi sa\u011flayan influencer, yat\u0131r\u0131m getirisi a\u00e7\u0131s\u0131ndan en verimli se\u00e7enek olmayabilir. Benzer \u015fekilde d\u00fc\u015f\u00fck maliyetli bir i\u00e7erik, kampanyan\u0131n temel hedefi a\u00e7\u0131s\u0131ndan yeterli katk\u0131y\u0131 sa\u011flamam\u0131\u015f olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maliyet ve performans\u0131n birlikte de\u011ferlendirilmesi, bir sonraki kampanyada b\u00fct\u00e7enin hangi influencer\u2019a, segmente veya i\u00e7erik format\u0131na y\u00f6nlendirilece\u011fine dair daha sa\u011flam bir dayanak sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Raporu \u00dc\u00e7 Kararla Bitirin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporun son sayfas\u0131nda b\u00fct\u00fcn rakamlar yeniden \u00f6zetlenmez; bunun yerine kampanyadan \u00e7\u0131kan kararlar yer al\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Devam et:<\/strong> Hangi influencer, format veya i\u00e7erik yakla\u015f\u0131m\u0131 korunmal\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De\u011fi\u015ftir:<\/strong> Influencer se\u00e7imi, brief, i\u00e7erik plan\u0131 veya b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131nda ne de\u011fi\u015fmeli?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test et:<\/strong> Bir sonraki kampanyada hangi varsay\u0131m s\u0131nanmal\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin &#8220;\u00fcr\u00fcn kullan\u0131m\u0131n\u0131 g\u00f6steren i\u00e7erikler daha iyi performans g\u00f6sterdi&#8221; bir bulgudur. &#8220;Bir sonraki kampanyan\u0131n i\u00e7erik brief&#8217;lerinde \u00fcr\u00fcn kullan\u0131m\u0131n\u0131 daha g\u00f6r\u00fcn\u00fcr k\u0131laca\u011f\u0131z&#8221; ise bu bulgudan \u00e7\u0131kan bir karard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bulgu hen\u00fcz yeterince g\u00fc\u00e7l\u00fc de\u011filse, &#8220;Bir sonraki kampanyada \u00fcr\u00fcn\u00fcn kullan\u0131m an\u0131n\u0131 \u00f6ne \u00e7\u0131karan i\u00e7eriklerle di\u011fer anlat\u0131m bi\u00e7imlerini kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131z&#8221; gibi bir test \u00f6nerisi daha do\u011fru olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bir Sonraki Kampanyaya Ne Ta\u015f\u0131yoruz?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir kampanya raporu d\u00f6rt temel soruya cevap verir:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ne hedefledik? Ne ger\u00e7ekle\u015fti? Sonu\u00e7lar\u0131 hangi fakt\u00f6rler etkiledi? Bir dahaki sefere neyi farkl\u0131 yapaca\u011f\u0131z?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu cevaplar yaln\u0131zca kampanyan\u0131n ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmeye de\u011fil, gelecekteki influencer se\u00e7imlerini, i\u00e7erik stratejisini ve b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 \u015fekillendirmeye de yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili \u0130\u00e7erikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hyperiser.com\/tr\/reklam\/influencer-kampanyalarinda-basariyi-tanimlamak-hangi-metrikler-gercekten-onemli\/\">Influencer Kampanyalar\u0131nda Ba\u015far\u0131y\u0131 Tan\u0131mlamak: Hangi Metrikler Ger\u00e7ekten \u00d6nemli?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hyperiser.com\/tr\/pazarlama\/duygu-analiziyle-marka-algisini-yonetmek-hyperiser-verileriyle\/\">Duygu Analiziyle Marka Alg\u0131s\u0131n\u0131 Y\u00f6netmek<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hyperiser.com\/tr\/pazarlama\/influencer-pazarlamasinda-roi-basariyi-olcmenin-yeni-yolu\/\">Influencer Pazarlamas\u0131nda ROI: Ba\u015far\u0131y\u0131 \u00d6l\u00e7menin Yeni Yolu<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing kampanya raporu nas\u0131l haz\u0131rlan\u0131r? Hedeften karara, bir raporda yer almas\u0131 gereken sekiz ad\u0131m\u0131 ele al\u0131yoruz.<\/p>\n","protected":false},"author":4,"featured_media":331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[196,186,185,192,194,195,193,6,187,188,189,180,191,190],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-sosyal-medya","tag-audience-analysis","tag-audience-fit","tag-audience-overlap","tag-campaign-planning","tag-content-formats","tag-influencer-campaign","tag-influencer-discovery","tag-influencer-marketing","tag-influencer-marketing-measurement","tag-influencer-selection","tag-platform-strategy","tag-sentiment-analysis","tag-ugc-creators","tag-unique-reach"],"_links":{"self":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":1,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/posts\/330\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/media\/331"}],"wp:attachment":[{"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.hyperiser.com\/tr\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}